Festival City Events
Drone view at night of a Festival City food trailer, the crowd in line and a lit Halloween path at Pumpkins After Dark in Edmonton

Festivals that flow, sell, and stay safe.

We plan and run festivals and concerts across Alberta, and we bring the food. Every call is backed by data, so the lines are shorter, the vendors are busier and nothing catches you off guard.

We plan the crowd before the gates open.

AI doesn't run your festival. Our crew does. AI helps us make better calls, earlier: who's coming and when, what happens if the weather turns, where the crowd will be at 8 pm, and what to change next year.

Marks an AI-backed service.

Every service is sold à la carte. Book the full lifecycle, or one piece, like a parking plan or an after-action report.

1

Plan

Attendance forecasting

How many people will come and when they'll arrive, from past ticket sales, weather and what else is on that weekend. It sets your staffing, parking, washrooms and supply orders.

What-if planning

We run the scenarios before they happen: a headliner cancels, a storm rolls in, the power drops, a gate gets blocked. You get a plan for each one.

Weather-based scheduling

Forecasts matched to your site so open times, set times or layouts shift before the weather forces it.

Power, waste and supply forecasting

Generators, bins and supplies sized to the crowd you'll actually get.

Site design

Layout of stages, vendors, seating, washrooms, gates and emergency routes, sized to your expected crowd.

Traffic and parking plans

Ingress and egress routes, parking lot layout, traffic control and sign placement, modelled before the gates open, so cars clear the lot and nobody backs up onto the highway.

Crowd flow

Where lines will form at gates, food and washrooms, and a site designed to spread the crowd out.

Emergency response planning

Written plans for medical calls, weather, lost children and evacuation, built for your site and crowd size.

Vendor and food mix

Spend per guest and how many food and drink vendors your crowd can really support, which menus, where they go, and no two trucks selling the same thing.

2

Sell

Website development

We design and build your event website: lineup, schedule, maps, FAQs and ticket links, ready for launch day.

Marketing strategy

Your social, ad and email plan with a launch calendar, built to sell tickets from announcement to gate day.

Marketing targeting

We find the audiences most likely to buy and move ad spend to what's converting.

Ticket pricing

Early-bird to final-week pricing set by demand, timing and weather, not gut feel.

3

Build and run

Event management

Scheduling, vendor and performer coordination, staffing and show-day operations for festivals and live music.

Staff where the crowd is

We predict where the crowd will be by hour (set times, food rushes, gate surges) and place security, medical and service staff ahead of it.

Guest assistant

An AI chat assistant trained on your event's own information answers attendee questions about schedules, maps, parking and amenities, so your staff aren't answering the same question 500 times.

Telehandler rentals

Telehandlers for unloading trucks, placing fencing and barricades, setting staging and lifting gear where you need it. Rent with one of our operators or on its own.

Material handling

Moving and placing stages, fencing, barricades, generators and supplies on site.

4

Close out

Site remediation

Tear-down, cleanup and restoring the grounds to how we found them.

Drone crowd review

Drone footage reviewed to see where people bunched up and where the layout worked.

After-action report

Attendance, flows, sales and what to change next year, in one report.

Sponsor reports

Clear summaries of reach and results to hand to your sponsors.

Tap any service to see what's included.

A Festival City food trailer lit up at night with its menu boards, ready for the evening crowd

Operators, not just planners.

Our food trucks work hundreds of events a year, so our models are built on real sales from real festivals, and we see your event from the vendor line as well as the organizer's office.

With our own telehandlers and crew, one team takes your site from bare ground to show night and back again.

Tell us about your event.

Send the date, the venue and the crowd you expect. We'll reply by email with where it can run better.

8315 Argyll Road NW, Edmonton, AB